Deconstruction of an Advert.

I have chosen to deconstuct the scissor sisters advert for their album 'Ta-Dah' . I feel this is an interesting advert that has more than one meaning when you start to deconstruct it.

Genre;

• The tongue in cheek entertaining image really portrays the bands attributes and songs on the album. The sciccor sisters use there stage prescence and humerous performances . This is conveyed with the lead singer facing the opposite direction and the viewer could be seen to be looking at his crotch area.

Media Language;

• This advert actually doesn't use the rule of thirds in terms of the image. This is likely to be have done to keep the originality and unique image the band tries to show. The use of lighting makes the lead singer much more predominant and stands out , which is what the band bases a lot of their performances on.
• The lighting making the lead singer stand out which is predominant when selling the band, through the lead singer.
• The mask that only the viewers on the advert can see , this is hidden from the charecters in front of lead singer. The mask conveys he is revealing something as a magician would do hence conveying the ''Ta-Dah' , the name of the title