Genre :
- I think that the genre of this type of music is evident from the poster. The use small flames at the botton of the poster may be something you associate with rock as it may be in your face and come across as almost devilish in connotation. Furthermore the text they have used for the A and E reinforces what type of genre this is, with them both looking almost tattoo like which you may connote with rock stars all covered in them. Going back to the more satanic theme and look the wings they have used on the A and B badge look very demonic which you can also associate with this genre. The old weathered look of the page and background may also convey this type of genre as something aged and classic look as though it holds some sort of material significance.
Media Language:
- The reading lines in this particular poster is very straight forwards and attracts you to the top and then going down until you eventually look at the album and then aesthetics such as swirls and flames. The colour of the overall piece is relatively dull with blacks and creams for the majority which creates a stylish look, with the exception of the logo standing out in red something which they may want people to note and remember thats iconic. As for the symbols like i said earlier the wings give it that demonic effect commonly associated with rock but also as it's in the form of a crest this also gives it a classical and more distinguished look showing how the band is serious about what they do and want to create an image and meta narrative for themselves.
- As the album title is of the band it doesnt hold many connotations apart from the fact this may mean they are quite popular and people will easily recognise their name. The words "14 amazing tracks" obviously show the posters marketing purpose by using words such as amazing will hopefully generate more consumers to buy.
- The reference to popular culture in this poster may be that it is associated with these devilish and demonic connotations which many bands like this often are in relation to image. Furthermore the tone and mood of the poster being quite serious and dark yet stylish is something also used by others of similar style.
Representation:
- As previously mentioned with the tone, images used, text font, background and along with the actual album cover looking rather celtic and ancient this definitely adds to the bands image of a typical rock band. This steady portrayal of who they are helps them to sell as people will be comfortable and used to their style and with this new poster reinforcing the same ideas people will expect nothing less than what theyve heard before or better. Moreover as it holds some typical characteristics of rock it may encourage more people who like similar music to invest in the album. However there will also be an element of Dyer's theory in the poster where an enigma is created about the band which makes the consumer strive to consume more which is what the bands main goal would be.
Istitution and audience:
- As with all poster adverts this text could be consumed in many ways. For example in a magazine or newspaper most likely in a magazine such as 'Kerrang!' as it is a rock magazine and will have other such bands. Another way this could be advertised is on billboards around areas where they may perform or that type of music is popular or even on bus stops. However in order to be consumed it has to insight interest and as the line of reading starts of with the bands name people glancing at the advertisement will either read on in curiosity or knowledge of this band which will help to generate consumers. However as the poster conveys such strong connotations and images it is most likely to attract the attention of someone who likes this type of music.
