Group - Proposal Audience Research

• What style is your audience research going to take? (What you did last time)

Last year we conducted our audience research on Survey Monkey and by using a printed questionnaire. We found that using a printed questionnaire was not as effective as using the online software programme Survey Monkey, and so this year we are only going to use Survey Monkey. We will use a variety of open and closed questions depending on the type of question.

• What is the purpose of audience research?

The purpose of the audience research to to define the conventions and asthetical features that are target audience will be expecting to see in our video. It will help us to decide which of our ideas we should persue and develop further and which ones the audience feel would not be sucessful.

• Who are your target audience and who are you going to contact them?

Our target audience for the video are young people between the ages of 12 and 40. We will access these people through social networking sites such as Facebook where we can post links to the survey which will have been created on Survey Monkey.

• What are examples of possible questions?

Do you think perfromance shots of the band are needed?

What do you think the mood of the song is?

During the performance shots, how do you think the lead singer should be dressed?

These are some possible questions we would do.