Wednesday, 6 October 2010

George - Deconstruction of a Digipak

The digipak i have chosen to deconstruct is Red Hot Chili Peppers - Stadium Arcadium.

Front Cover:





Left Opening Page:

Right Page:

Back Cover :


Genre:

  • The Genre of this artist i think is rather evident from this digipak. The Red Hot Chili Peppers also come under the alternative rock/ pop music. The outer space feel and quite 'cooky' looking front cover is something typical and iconic for RHCP as thats what theyre style of music is. The thought of outer space and thes deep cosmic colours may bring across a dreamy other world feel to it and sometimes this is conveyed in their songs as they are something very different too which adds to their meta-narrative.

Media Language:

  • As i've previously mentioned the tone and colour of this digipak brings across quite a mystic and mellow feel something which i think the band can comply with image wise. The shot of the band on the back cover comes from a lower angle close up of only their faces lighted a bit and comes across as quite a stylistic look and mysterious also. The connotations of the bright coloured feathers and facial expressions are of a fun one and theyre messing about which is something i feel the band enjoys doing as much as their music something which audience may be able to relate to creating para social intimacy.
  • The meaning genrated through these images is of their style of music and in general their attitudes to what they do, which is fun yet different something against the status quo of most alternative bands.
  • The use of 'Stadium Arcadium' as their album title creates quite an american feel to it which i think the band are quite relatable to furthermore the use of coinage such as 'Arcadium' gives the bands title a more personal and iconic feel for the audience.
  • The use of relatively undiscovered planets as said creates a mysterious feel to it which many people may relate to when they see this and something thats different.

Representation:

  • The overall weirdness and mystery these images generate help reinforce RHCP meta narrative of being exactly like this and something no one has ever heard before or since them being completely unique in their musical abilities. Something that is unknown as well may connote what the music on this album is like compared to previous albums maybe.
  • This continuing theme of mystery is something also very relatable to Dyer's theory which suggests how this mystery and enigma makes the consumer strive to consume more.

Intitution and Audience:

  • I think this print text will be consumed on a large scale as RHCP are popular and liked by almost everyone no matter what music they most like. The digipak itself may be a collectable also being a band as popular as RHCP even some of their old stuff is considered to be infamous and timeless. Therefore the overall aesthetically pleasing features of this digipack will help the audience to engage and consume easily.