The overall image or sybols i was going for here are fairly straight forward. As the albums name is 'Science and Faith' i used two iconis images that would represent bith those aspects of society.
- The nuclear mushroom cloud i used i think is a breakthrough in science that everyone knows and has heard of therefore i felt it was most appropriate for the science aspect, common associations with nuclear weapons is the end of the world and i think this image could connote that.
- The red Jesus laughing ties in very much so with the cloud. I think that the message the audience would get from Jesus laughing at the armageddon is one of two possible things. The fact he's is red and has white eyes would sybolise satanic features so jesus has caused this as punishment to the modern secular society and a continuing decline of morales, i would think this to be the preffered reading. However the other reading of this image could be that he is laughing in an 'I told you so!' way, whereby the message from him is if you try to play God it will only end badly and he is laughing at the reprocussions issued.
- I decided to use a promotional free track as a hooking point for the audience of this magazine. As we decided to post it in Q magazine this audience consists of people who really enjoy music especially in this alternative genre, a free track is something in which will help to increase the popularity of the script with these avid music fans and therefore serve its purpose in advertisement by increasing sales.
- The quotes and ratings at the bottom of the page also act as an advertising tactic. The fact they are all five stars help to make the audience believe they are especially as they come from reputable sources including Zane Lowe who is quite influential in this kind of music scene.
- The only problem with this advert is an ethical one, the fact Jesus may be considered to be satan like may offend some people, and with the band being 'The Script' this is not the kind of image they would go for.
- In terms of Dyer this advert conforms to being both absent and extraordinary. The fact the band are absent from the photo help to generate a greater desire for the audience to consume more and create a larger image of what the band like, especially if they like the advert. I think the advert conveys the extraordinary side as there a a few different readings of the advert and the images can be quite contraversial yet express an interesting image which holds meaning and depth within it something people can think about, the message being told.
George this is a very entertaining and interesting piece of writing - I do agree with your last point though - a bit black metal, not really the Script (please correct spelling!)
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